The biggest problem with J&B Detailing was getting more business.  For 2 months, Joe passed out flyers, delivered pamphlets in the mailboxes of prominent neighborhoods, placed ads in local newspapers, placed magnets on his clean car, and offered discounts for first time customers.  All of these effective traditional marketing techniques produced disappointing results.  Joe was putting out 500 flyers and getting only a handful of calls and even fewer cars.  There had to be a better way.

To understand why the most logical step for Joe was to market online, we will analyze some important concepts for local business owners.  First, it is important to know that now 94% of internet users are shopping online for local products and services (Kelsey Group, 2010).   The reason for this is simply convenience.  It is much faster to look online than it is to go through a phone book.  Furthermore, it is important for a business owner to be in front of people looking for their products and services.  These types of customers are insanely value to a car detailing company.  For instance, if a person is looking for “car detailing in columbia sc,” then what do you think is the chance that they would purchase a detailing package?  Very high indeed.  It is important to bring your business in front of the eyes of this audience.

It was important that Joe needed to build an online presence to get more business. Travis, founder of Detailing SEO, began helping Joe by creating a customized web site with an easy to update content management system, WordPress.  He also got Joe a domain name and web host.  He then created lots of relevant content optimized to sell his service and appeal to search engines. After this, he submitted J&B Detailing to important online local directories to help his business get more exposure.  Travis also created powerful backlinks to his site to help push his site to the top of search results.  Travis also helped create more social networking exposure by marketing on Facebook and other social media outlets.  Finally, Travis set up a Pay Per Click campaign designed to target keywords related to his business.

This whole process took several weeks to complete.  However, once it was done, Joe noticed significant results!  Within weeks he was receiving an average of 1 new call a day.  Within 6 weeks he was averaging 3 new calls a day from people looking to purchase a detailing package!  The quality of these calls was also insane.  Joe reports having a 75% conversion rate for phone calls turning into sales.  This was a definite turnaround for his struggling business.

Now Joe has several employees and manages his business from Boston.  He is making a nice residual income from the business he established in Columbia, SC.  It is clear that even in the midst of a deep recession that people are still out there searching for car detailers in your local area.  Joe was smart and recognized the value of leveraging technology to support his business.

How much did this cost Joe?  He pays a flat rate of 200$ / month for this complete service.  He has been a happy customer for a year now and even had Detailing SEO improve his business in the South Shore.